The self confessed “weird one”, Bizarre of D12 is notorious for his unique horror-core, comedic hip-hop sound. The shower-capped member of Detroit’s rap elite and Eminem’s band D12, Bizarre is set to launch his new album ‘Friday Night At St Andrews’ in late August. Our brief was to garner print press and digital coverage showcasing the new album and his new maneuver to less comical rap to a more serious lyrical led album.
THE RESULT
Feature coverage and front covers across mainstream and specialist hip hop publications that showcased the new side of Bizarre in this album. Front cover of Guestlist Newspaper across London and cover of Kix Magazine.
WHAT THE PRESS SAID
"Bizarre and ultimately his new album, Friday Night at St Andrews, has stemmed from a far more serious tree."
Kix Magazine
"Bizarre’s latest effort, his third solo album focuses on talent from his home town Detroit… he has a social conscience knowing that his success and that of those he brings through, ultimately benefits not just them but Detroit as a whole." Flavour Magazine
"Gimmick free and determined to remind fans of his roots in the scene." Lime Magazine