NEVER JUST ONE SIZE FITS ALL
Marketing for any organisation is fundamental. We help our clients to understand their market and create engaging campaigns utilising online and offline marketing channels including blogging, micro blogging, podcasts, email, social network building, traditional print press, public relations, advertising and media buying.
As part of the marketing planning, we offer a public relations service creating bespoke campaigns for regional, national, specialist and mainstream press. We have a strong music press arm focusing on black music and dance music press.
We’ve developed a 360 degree press and marketing service for Ethnic media specifically Asian media encompassing radio plugging, television, print press, digital media and events.Do you have a marketing plan? Can you measure the success rate?
WHY IS BRANDING IMPORTANT?
When marketing your company, your corporate identity is the visual representation designed to project your businesses objectives, ideology, social stand point and manifesto. It is developed through branding which is used throughout your organisation to familiarise customers and clients with your business, which allows them to recognise and engage with you as
a company.
When your corporate personality is at it's most powerful, people will feel that they have ownership of your brand. A strong brand can hold trust and favour with clients proving highly successful in competitive markets. It can become the company's most valuable asset. Take any iconic brand such as Apple Mac, Nike, Coca-Cola or McDonalds and you'll see company's who are instantly recognisable through their branding.
These companies have developed their logos, corporate colours, typography, design devices (such as McDonald's ‘Golden Arches’), use of pictures and words which distinguish them from any other brand, just like DNA. The consumer is now buying what the brand represents which is more powerful then any one product or service. For example, buy Apple Mac and you know that you are buying cutting edge style, exclusivity and superiority. When consumers develop relationships with your brand, these descriptions become synonymous with the company thus your influence in the market place grows exponentially.The question you must ask is does your branding currently do this for you?
AFTER THE MARKETING PLAN
With a strong marketing plan we can tackle the best form of advertising. We can develop an advertising campaign tailored to any budget. This may include billboard, poster, flyer and other printed and distributed materials, POS for retailers, online content, websites, micro sites, blogs and other viral marketing techniques. As well as thinking outside of the box at potential 'guerrilla marketing' which often targets the consumers’ sub-conscious. This lends itself well to publicity as it can create a story or buzz which our sister company Revolution Publicity can utilise for regional, national or specialist press, as well as online.
Is your advertising successful? Are you using the right mediums?
DEFINED BY PAGE LAYOUT, ENCOMPASSING ALL LITERATURE
We specialise in the art of publications. We say this because we truly believe that publications draw on all specialities; branding, marketing, advertising, communication, design knowledge and innovation. Furthermore, in a world ever increasingly using the digital sphere, there is becoming a greater demand for cross platform representation; both printed and electronic publications.
Magazines and newspapers require conceptual, communication and
technical design ability. We have designed, re-designed and developed magazines for consumers including Tense and Tramp, Your Health magazine which was a Guardian Newspaper supplement, publications for events such as MOBO, Prince's Trust Nokia Urban Music Festival and Kickers Urban Music Awards. All resulting in increased awareness and revenue for our clients.Annual reports and strategic publications are important publications for many organisations. They are often used to convey important information, statistics, results and projections. This opportunity should also be utilised to express the corporate personality and ideology.
Brochures are essential to any business. They are creative devices used to promote your business or product. They can introduce your organisation to prospective clients or target consumers with specific information. We have developed printed booklets, some with CD presentations and e-brochures.
Catalogues go hand in hand with mail order companies and retailers. Concise product positioning, concepts, photography and branding are hugely important with catalogues. It's this knowledge coupled with great design and strategic distribution that can mean the difference between increased revenue or loss.
Do you currently produce any publications? Are they as good as they should be? Would a publication be a strong tool to promote your business?
WHY IS A WEB PRESENCE SO IMPORTANT?
People always look at your website as a first point of call. Over 90% of us will check out a company's website to gain an overview of their products and services, character, ideology and even contact details before any other form
of contact.
With a strong website created using your branding guidelines, you can project your business to a much larger audience.
Use the website as a tool to advertise to customers and increase your influence as experts in your field. By adding newsletters, blogs, audio, video, micro sites and other facilities to your site you can interact with people on a commercial or social level.WE ARE NOT WEB DEVELOPERS
We believe this is an important point. We are a team of designers who conceptualise websites; their content, look, feel and navigation. We work with web developers who work on the mechanics and programming. As a collaborative team of people with different skills, we can then offer the best in design and the best in programming. We never take a 'Jack of all trades' approach to our work. By having an amazing group of associates, we can offer animation, CMS, web optimisation and much more.
Do you need a website? Are you using your existing website to it's full potential? Does your website represent your organisation?
COPYWRITING AND EDITING
One of the most important areas that clients often look over is professional copywriting. From one line phrases for advertising to lengthy annual reports, a good copywriter can use the appropriate language and tone, convey messages clearly and concisely and often in less words. The copy must be as dynamic as the design and concept as it is integral to any project.
We offer an in-house service as well as a team of associates who specialise in different fields, allowing us to use the best person for the project. We can provide copy editing and proof reading services, as well as journalist and writers for magazines, newspapers and specialist newsletters.PHOTOGRAPHY AND REPRODUCTION
With our high turnover with publications, our need for pictures, manipulation, and processing are essential. We have a number of associates we work with for bespoke photography, our own picture library we can utilise, picture sourcing through stock libraries and in-house reproduction.
FROM LIVE MUSIC TO CORPORATE
Live music has been a focal point for us for a number of years and we’ve presented the best in British live musicians at bespoke events as well as regular showcases.
We have been commissioned to work alongside City Showcase to stage up and coming talent, with The Mayors Office and the London Week of Peace to create an entertainment show and youth talent quest in Trafalgar Square and with artists to create launch events for their new releases. This has included creating branding for the events, venue booking, support act booking, ticketing, publicity, band rehearsal and management.
We have access to award winning artists, musicians and event bookers who have regularly been commissioned to work on X-Factor live shows, BBC Maida Vale Sessions, Jules Holland shows and many more.Do you require events management? How can an event add value to your marketing strategy?
View examples of events we have created for our clients
